The humble coffee shop is an American fixture. A substantial number of people visit a coffee shop frequently, either because they don't have the time to brew their own coffee or because they want to enjoy a unique specialty brew. Whatever the case, running a café can be a profitable enterprise.
However, it's not enough that most Americans drink coffee every day. With thousands of cafés and coffee shops across the United States, building a following and differentiating your offerings from the competition is necessary. Learn three ways purchasing wholesale baked goods can accomplish these goals and why macarons make a particularly effective and delicious choice.
1. More Customer Time
If your café includes a sit-down dining area, you already know the benefits of keeping your customers in place. The longer customers remain in your store, the more likely they will purchase more coffee, snacks, or other items. Many cafés offer wireless internet connections to attract precisely these kinds of long-term, repeat-buy customers.
Offering food and baked goods gives your customers another reason to stick around in your store and makes your café an attractive location to meet with friends or family. Customers who may want to get more than just a cup of coffee with their companions will have a reason to choose your store over other options that can't meet their snacking needs.
You'll also benefit by retaining those long-term customers who want to use your café as a place to work or study. Offering snacks such as baked goods will encourage these customers to stay instead of satiating their cravings elsewhere. Since these guests will spend more time in your shop, they're also more likely to purchase more coffee or other beverages to enjoy with their snacks.
2. Minimal Capital Investment
Running a coffee shop can be expensive. Brewing the best cups and offering social media–worthy specialty drinks requires highly specialized, commercial-grade equipment. You also undoubtedly spend time and money training your baristas to use this equipment to provide your customers with the highest quality beverages.
As a result, the thought of investing more capital in equipment, time, and training for providing baked goods or food may be daunting. These decisions can also be high-risk since you have no guarantees that your capital investment will pay off over the long run. In many cases, you may even have to hire new employees with the skills necessary to bake high-quality goods.
Purchasing and selling wholesale baked goods sidesteps many of these issues. You'll get to offer your customers delicious, luxurious treats without investing the time and money to develop these products yourself. You'll also be able to adjust your wholesale orders based on observed demand, allowing you to carefully control your costs and scale with your customers’ needs.
3. A More Upscale Image
Macarons have an upscale image among American consumers. These French delicacies are both attractive and delicious while remaining relatively affordable for most people. These qualities make them an excellent option if you want to cultivate a higher-end image for your café without excluding your existing clientele.
Macarons' unique, colorful, and attractive appearance also makes them an excellent choice as a centerpiece for a baked goods display. If you already sell other baked goods in your store, the beautiful appearance of macarons can help draw customers to your display cases and encourage them to make a purchase.
However, getting the perfect macaron takes experience, patience, and skill. Everything from the vibrant colors to the ruffled feet contributes to the unique look of these confections. Purchasing from a wholesale bakery specializing in macarons guarantees you'll have an array of tempting and delicious desserts to satisfy even the most demanding customers.
Chelles Macarons offers wholesale options suitable for cafés and any other business that wants to bring these beautiful French pastries to their customers. Get in touch with us today to place your order!